Company
About Quba
We craft for humans
Who we are
We are a multidisciplinary team of makers and strategists who harness discovery, creativity, and experimentation to help organizations get and stay ahead now and in the future.
What we do
We craft breakthrough products, services, and experiences that push the boundaries of what's possible. Our crafted strategies drive sustainable growth while building transformative capability platforms that empower businesses to evolve and thrive.
Passion is the fuel that drives us every day. Our enthusiasm is contagious, and our workplace is a hub of creativity, innovation, and yes, pure enjoyment. We believe that when you love what you do, it shows in the quality of your work and the impact you make.
Excellence, Innovation, and empathy underpin everything we do. By attaining these values, the impossible becomes reality.
Our Expertise is Earned
We didn’t become experts overnight. Each triumph and setback has taught us invaluable lessons, shaping the insight and guidance we provide today. Every experience has strengthened our expertise, allowing us to offer wisdom that truly makes a difference.
Principles
At Quba, our principles are the bedrock of our identity, the very essence that defines who we are and how we operate. These are not mere corporate statements, but the living, breathing soul of our organization. They represent timeless, universal truths that transcend geographical boundaries, cultural differences, and ever-changing business landscapes.
Integrity and Honesty
- We hold ourselves to the highest standards of ethical conduct, doing what is right even when it's challenging or unpopular.
- Transparency is our default mode. We communicate openly and truthfully with our stakeholders, employees, and customers.
- We take responsibility for our actions and decisions, owning both our successes and our mistakes.
Trustworthiness:
- Trust is the currency of our business. We earn it through consistent, dependable actions and unwavering commitment to our promises.
- We safeguard the privacy and data of our clients with the utmost care, treating their information as if it were our own.
- Quality is non-negotiable. We deliver excellence in every product, service, and interaction.
We Are Impactful
At the heart of our mission is the commitment to driving meaningful, measurable change that elevates both our clients’ success and their customers' experiences.
Environment 🌱
We are deeply committed to protecting the planet and designing products that people love. By integrating eco-friendly technologies, we drive sustainability across all our solutions.
For instance, the Rust programming language, when applied to cloud applications, delivers outstanding efficiency, up to 100 times more sustainable than many widely-used languages. This allows us to offer resilient, energy-efficient solutions across diverse industries.
Our results speak for themselves. Our media compression and optimization techniques can reduce data transfer by up to 70%, enhancing performance without sacrificing user experience. For example, using BlurHash to encode images as a compact string of text reduces data transfer and server requests, making applications faster and more efficient while maintaining a seamless user experience.
Our commitment to sustainability led us to establish Quba at Masdar City Free Zone, a global hub for clean technologies and sustainable practices. Read more about why we made the move to Masdar City.
Accessibility and Simplicity
Thoughtful design empowers everyone. The best technology serves all, which is why our products and services are built with inclusivity at their core. We're dedicated to making a meaningful difference by improving the lives of as many people as possible.
Inclusivity is not something you can simply add at the end or complete once at the beginning; it’s an ongoing commitment to continually enhance the experience for everyone, aimed at making people's lives better.
Wael Bettayeb, CTO of Quba
Privacy
Privacy is a fundamental right and our core value. We embed strong privacy protections in all products and services, demonstrating our commitment to responsible innovation. For more details, please review our Privacy Policy
Security and Safety
Although no online transmission or electronic storage is entirely risk-free, we take every precaution to safeguard your Personal Information from loss, theft, and unauthorized access.
Generative AI brings both opportunities and challenges. We help clients ethically design, deploy, and utilize AI to unlock value while fostering trust.
Vision
Our vision is to make the world a better place by creating a more sustainable, equitable, and inclusive future for all. Be the hero of your company story. We’re here to help you write it.
